About Me: Lisa is a best-selling author and pioneer in small business owners taking a systems approach to profitability. A veteran in systems and quality improvement, she blows away misperceptions about how small business owners need to market to bring in more clients and revenue in today’s marketplace.
According to Lisa, business owners must change the way they think about marketing their business. “Unless they look at how each area of their business is interconnected (internal, external, financial and developmental systems) and until we look at those connections as a continuous flow, businesses will continue to struggle and work hard at getting new clients in this marketplace. They must look at how all of their systems tie into one another.”
Website: http://www.excellerateassociates.com
Hometown: Michigan
Current City: Canton
Current Zip: 48187
Country: United States
Occupation: President
Companies: Excellerate Associates
Schools: Central Michigan University
Interests and Hobbies: Decorating
Favorite Movies/Shows: Favorite Movie: The Shawshank Redemption
