Google understand the benefits of top placement ranking and have themselves invested heavily in their research activities./nOne of their more unusual research methods, is the study of eye-tracking. Here Google use highly complicated technology to actually track the eye movements of their Search Engine visitors as they carry out real-time search activities. The results are pretty incredible; see for yourself in this video:/nNote: The red dotsare actually tracking the eyes movements across the page; the size of the dots increase as the user spends more time on a certain search item.
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