Mark Hoverson tells us in Video Marketing Secret # 3 to,"Create open loops (aka - unanswered questions or creating expectations that will be answered throughout your video). "Plant" curiosity early in your videos so people will want to hang around. For instance, you could say, "At 2 minutes into this video I'm going to show you a surprise secret that caused me to earn $5729.45 in only 7 days!"
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