Introduction to 7 part video training for Ontario Local Businesses for gaining a general understanding of internet marketing and interactive media marketing. Lists the benefits of leveraging the internet and interactive media to grow local business. In today's economic world savvy business owners can no longer throw money on traditional advertising hoping it would work. leveraging the internet for local small business advertising allows business owners to track in detail what marketing is working for them and what is not quickly. Allowing them to fine tune their marketing for optimal results.